Abstract:
Aligning stakeholders is the key to awakening 'Project Consciousness'. Whenever we undertake projects it is in regard to building the future which in turn gives rise to the challenge of facing numerous uncertainties. The conflicting interests of various stakeholders,
a common aspect in most projects
adds to the level of uncertainties that have to be managed in the project. Stakeholders view the project from different perspectives with different expectations and the possible inward looking quest of 'What is in it for me' makes it extremely difficult to create a common denominator.
Keywords: Site management practices, Construction Professionals, Perception, Interests, Diversity
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